Experienced product management and marketing professional with proven track record for creating and managing innovative marketing strategies to generate growth in volume, market share, and profitability in both B2B and B2C commerce. Formulated new systems, programs, and procedures which reduced costs and improved efficiency. This consultant has experience managing both people and projects and can easily transition between strategic, analytical and tactical levels.
Marketing Automation Strategist, MBA
Seasoned marketing strategist has led several multi-million dollar grossing initiatives covering new product and services launch, branding, product development, sales channel expansion and lead generation. Skilled at uniting research backed demographic and marketing segmentation analyses; price point dynamics; promotional incentives; integrated advertising, branding and marketing; and emerging technologies. Fully adept at delivering digital marketing strategies and using various platforms including Salesforce, Pardot, HubSpot, Google Analytics and Hootsuite.
Senior Product Manager
Marketing professional with 20+ years across various industries including heath care, non profit and publishing. Achieves corporate objectives and P&L targets within environmental business constraints. Acts effectively as product owner in leadership role. Recently developed, launched, and ran company’s largest online program, resulting in over $3.2M of new revenue within first year. Comfortable with ownership of product development and product life cycle management, guiding promotion positioning and development of key product attributes. Extensive experience with Stage Gate.
Senior Marketing Project Manager
Over 20 years of experience in the Consumer Goods Industry sector. Unique combination of experience in Trade Promotion Management, Sales Management, Customer and Channel Management, Brand/Category Management, and Business Process Automation. Broad experience driving organizational change. Comfortable with complexity and technology. Can distill and simplify processes to leverage more cost-efficient ways of going to market. Has expertise in the following areas: PMO, Product Development, SAP Implementation, Scrum Master, Waterfall, and Agile Methods.
Digital Marketing Project Manager
A results-oriented, marketing professional with over 10 years of experience in project management, brand positioning, marketing, and SEO/SEM web project leadership. An effective team builder skilled in conceptualizing and implementing creative ideas. Substantial experience utilizing SDLC methodologies such as Waterfall and Agile, to define functional business requirements and guide brand projects through to completion.
Marketing Communications professional offering a history of excellence in challenging, fast-paced environments. Conceptualizes, creates, and manages communication and creative campaigns utilizing multiple platforms. Respected team leader. Expert in pairing strategy and creativity to achieve initiatives and objectives. Monitors and analyzes standard marketing metrics to track, measure and report on the success and level of customer engagement.
Senior Graphic Designer
Design professional with over 10 years of experience. Strikes the balance between creative and technical talent. Disciplined in all aspects of graphic design — print and digital formats including photography, illustration, logo design, branding, collateral design, web design and development. Proficient in Adobe Photoshop, InDesign, Microsoft Suite, HTML, CSS, jQuery and PHP in WordPress environment.