Accomplished marketing leader with strengths in project management, marketing automation, strategy, CRM systems, website development and new client acquisition. Ability to create and manage marketing campaigns from planning to inception including front end development, architecture, interface design, lead scoring, lead nurturing, integrations, reporting, dashboards, connectors and dynamic content that appeal to user interactions and marketing goals. Strong background in increasing traffic by creating clear and compelling campaigns, E-mails and landing pages, while continuously seeking new ways to optimize information delivery, data and results.
Senior Project/Product Manager
Innovative, results-oriented senior level project and product management professional providing value-added services for the sustainable food service packaging indsutry. Rich background successfully launching quality products/projects, programs and initiatives. Delivers operational growth and profitability through ability to effectively identify opportunities, develop focus and provide tactical business solutions. Key responsibilities have included development and commercialization of NPD/Innovation and execution of product category strategies through the stage gate/toll gate process.
Senior Marketing Product Manager
Experienced senior marketing manager with international skill set in the retailing and manufacturing industries. Key competencies include strong organizational and planning skills, marketing product management and project management. Noted accomplishments include initiating an electronic data management project implementation together with IT Department for 25 European subsidiaries across 19 countries. Also led installation of a European pricing tool for Product Managers for over 45,000 products by selecting the team and determining the scope, planning and functional requirements.
Digital Marketing Specialist
Driven digital marketing lead with strategy experience in marketing automation migration. Has led company-wide migrations with a focus on implementing digital marketing campaigns across channels using segmentation, lead scoring, and alignment of end-to-end customer experience across multiple channels, generating 77% web-to-lead conversion rate in 3 months. Has managed company-wide digital channels including website, landing pages, marketing automation, SEO, and SEM, driving 31% year over year increase in website visits. Marketing automation experience includes: Pardot Marketing Automation, Marketo, Hubspot CRM, Salesforce CRM, HTML/HTML5, CSS/CSS3, WordPress, Photoshop, Illustrator, MailChimp and Adobe.
Creative Services Communications Specialist
Innovative marketing management professional with 15 years of experience consistently delivering high-quality and results-focused marketing content. In-depth knowledge of digital, traditional and social media marketing with expertise in identifying emerging market trends. Results and team focused individual with ability to research, plan and execute marketing campaigns consistent with market trends. Develops and implements campaigns for email, online advertising, search engines and direct mail. Plans events to support marketing campaigns. Negotiates pricing and planning of all printed and direct mail marketing.
Digitally savvy writer and editor with social media and SEO expertise. Conducts interviews and writes reviews and features. Adept at creating and editing film and video content for a TV-related site. Freelance work has appeared in Chicago Tribune, Toronto Star, Miami Herald, San Jose Mercury News and Tribune Media Services. Accomplished in creating comprehensive packages with photos, graphics and slideshows for all digital platforms.