Results-driven marketing and product development executive with nearly 20 years’ experience in designing creative and effective plans that lead to measurable improvements. Project management experience in software industry, mobile app development and marketing tech tools. Effective communicator with an aptitude for empowering diverse, cross-functional teams to exceed organizational expectations. Customer-focused marketer with subject matter expertise in strategic planning, analysis, forecasting, innovative campaigns and thought leadership.
Marketing Automation Project Manager
Seasoned Marketing professional with outstanding success in developing client relationships, profitable go-to market approaches and global marketing campaigns. Possesses solid background in Marketing Automation including project management of two full lifecycle Marketo implementations. Excels in design and implementation of strategic marketing programs using both traditional and online marketing activities. Exceptional networking skills coupled with consultative communication style.
E-commerce/IT Project Manager
Project leader with over 7 years in the IT Industry as an E-commerce, IT Manager and Web developer Managed multiple, high-profile projects for large branded B2B and B2C clients. Six Sigma yellow belt and Google Analytics & AdWords Certified. Experience with large websites, content management systems, and ecommerce platforms including Sap Hybris, Oracle Netsuit, Jazva E commerce Automation, Adobe Communique 5 (Adobe Day CQ5), BigCommerce, Woo commerce, WordPress, Magneto, Open cart, Shoppify, Drupal & Prestashop. Effective Project Manager who can meet deadlines. Methodology background includes SDLC, Waterfall, Spiral Model, Scrum master & Agile Lifecycle Methodology.
Director of Marketing – MBA
Accomplished Marketing Professional who consistently devises innovative strategies that connect with consumers’ needs and deliver value. Proven track record in planning, developing and executing strategic initiatives that bolster brand awareness, market share and profitability for high-growth start-up and mid-size consumer packaged goods companies. Expertise in revitalizing national and private-label product lines, launching US-manufactured and Asian-sourced goods and leading cross-functional teams to achieve business goals.
Technically-savvy Marketing Professional with robust capabilities in forming and implementing innovative and creative strategies, energetic self-starter, committed to the principle of continuous improvement. Twelve years of expertise including technology, gaming, manufacturing and consulting. An energetic, goal oriented, team builder that enjoys the challenge of acquisitions and integrations, organizational restructuring and turnaround, product development or expansion, and taking projects from concept through to completion. Recently spearheaded all company-wide prospecting and marketing efforts and generated a sales pipeline of more than $5,000,000 in new opportunities in 6 months and an additional $27,000,000 million over the course of a year.
Sr. Copywriter/Content Manager
Skilled social media/content writer with extensive experience writing engaging and dynamic content for B2B and B2C clients across all distribution channels. Proven ability to capture each client’s distinctive voice and calibrate messaging to maximize market impact (banners to blogs, website to white papers). Create SEO-rich content in a writing style that is both highly engaging and actionable. Excellent organizational, managerial and interpersonal skills. Works well under deadlines. Knowledgeable in Adobe Creative Suite and Microsoft Office.
Senior Marketing Manager
Innovative and adaptable marketer with extensive experience in integrated marketing planning and execution in the financial services industry; focusing on increasing collaboration between sales and marketing departments to drive revenue and streamline operations. Introduced the development, execution and measurement of integrated marketing campaigns by creating a data driven infrastructure to track integrated campaign results.
Associate Creative Director & Sr. Copywriter
Digital Marketing Content Developer / Editor with more than 15 years’ experience as Associate Creative Director and Senior Copywriter including expertise in mobile content creation (Apple iOS and Google Android platform). Created content that’s exciting, thoughtful and moves people to action across Digital, Social, E-commerce, Print Advertising, Newsletters, Online Advertising, TV, Viral Videos, CPG, Radio, Ambient Media, Collateral, Websites, Direct Mail, In-store Ads, Blogs and Promotions. Has also mentored and lead a group of copywriters and content strategists.
Multi-disciplinary, User Experience designer, who delivers effective user-based solutions, design-thinking and pleasing visual aesthetic for mobile, web and tablet products. Designs intuitive solutions, for complex problems that address business vision, while focusing on the needs of real people. Strong capabilities from strategy to production: discovering design flaws, researching the issues, communicating with decision makers and drawing up prototypes. Work portrays a clean, user-centered design.
Highly proficient Technical Writer with DHTML-based wiki sites; technical graphics, Adobe Acrobat and is adept at interviewing highly technical SMEs. Expansive coding knowledge, including HTML coding websites and programming skills such as SQL queries, DHTML, UNIX shell commands and Fedora Linux. Recently responsible for cultivating brand awareness for newly established carbon-fiber bicycle manufacturer. Wrote vivid web and print copy describing new product and mission. Bilingual candidate.