Marketing Leader with global experience expanding market share and improving sales profitability with mid to large sized companies. Areas of expertise include Sales and Pricing Strategy, Product Strategy, Benchmarking, Strategic Partnerships, Budget Management, Cost Trends and Forecasting. Utilizes 25+ years’ experience in systems, automation and robotics to optimize returns through strategic selling and product line strategies. Led system sales activities and increased market share in US and international markets realizing over $300M in automation equipment contracts with existing and new customers.
Senior Product Manager – MBA
Creative Marketing Communications Manager with extensive experience in managing strategic campaigns to build company loyalty, positive brand management and increase market share. Specific background in branding and positioning, sales strategy and support and public relations. Proven track record over twenty years in Corporate Marketing, Digital Marketing, Lead Generation, Product Marketing, Launch Management and Competitive Analysis.
Innovative Product Management professional has held key roles including management and promotion of products targeted for $13M in revenue, new product development within business lines and collaboration with solution sales executives to establish marketing plans, strategies and evaluate revenue targets and goals. Has developed and presented business plans with financial models to regional marketing and sales leadership. Experience monitoring upcoming launches, targeting prospective clients and creating custom market analysis to expedite sales process.
Email Marketing Manager
Communication Specialist with a 5-year background and expertise with major platforms including Marketo, Watson/Silverpop, Pardot and Eloqua. Specializes in strategic campaign management and end-to-end campaign development with skills in HTML, creating emails and workflow builds. Consistently increased KPIs across both B2B and B2C sectors. Skilled at analyzing campaign data to help businesses make more informed ad choices.
Excellent designer with over 15 years’ experience across a wide range of corporate and financial clients. Has created audience-centric, high-impact presentations, pitch books, Flash movies, event booths, flyers, PowerPoint templates and other collateral. Experience integrating animation and multimedia elements. Provided supporting motion graphic and print design work, including 3D and custom videography. Designed, implemented and maintained corporate website. Created and launched alpha-version of consumer portal website.
SEO Project Manager
Enthusiastic Product Management professional with most recent responsibility for $13M in product revenue. Key responsibilities include new product development involving collaboration with sales executives to establish marketing plans, strategies, client target lists and evaluate revenue targets and goals. Developed and presented business plans with financial models to regional marketing and sales leadership. Monitored upcoming launches, targeted prospective clients potentially impacted and created custom market analysis to expedite sales process.
Digital Marketing Professional with experience supporting business goals through development of online strategies and channel mix to achieve optimal ROAS. Background encompasses Paid Social, Search, Earned Media Analysis, Buying, Programmatic (Self-Serve Display), Creative (Adobe Suite, A/B Testing), Market Research and CRM. Campaign management including traffic, optimization and analytics across, Search, Display and Social.